Who We Are

Advisewell was formed out of a passion for responsible, rapid growth and a rejection of the growth-at-all-costs mentality that encourages short sighted tradeoffs.

We’re a team of operators with decades of experience building and exiting some of the most recognizable companies in SaaS and Ad Tech. We combine the lessons of our wins and the scars of our missteps to help our clients, partners, and portfolio companies avoid common pitfalls.

Our Values

Determined to Help and Develop

We believe outcomes are only achieved by enabling ourselves and those around us to do our best work.

Focussed on What Matters

We believe in holding ourselves and those we work with accountable to the projects and pursuits that mean the most.

Committed to Craftsmanship

We believe in a pursuit of continuous improvement that values our work as our craft.

Our Credentials

30+

Years of operation experience

$4.5B

In Enterprise Value Created

5

Successful Exits

10+

Direct and VC Investments

The Team

Fred Mather
Bio

Co-Founder

Jessica Wilkeyson
Bio

Co-Founder

Brandon Gracey

Senior Consultant

Fred has a 35 year career in Sales. His focus has been in high growth markets such as Financial Printing, SaaS, and Adtech, and has held a variety of roles with global remits. He has been involved in multiple company exits and an IPO.

Fred is a Partner at Advisewell, a consulting, advisory and investing practice. Advisewell’s unique approach combines a diagnostic analysis with the experience of what is necessary for companies at any stage to succeed commercially. Through Advisewell, Fred is invested in numerous startups and early stage VC’s. He is also Executive Vice Chairman of Pavilion. Pavilion is a networking group of approx. 6K leaders across any industry and role that supports individual growth.

Fred lives in NYC and Connecticut with his wife Jackie, he has two grown up kids. When not working, Fred loves soaking up all the culture NYC has to offer, and loves the rural outdoors. He is a big music and sports fan, and also enjoys cycling and tennis.

fred@advisewell.io

As a Partner at Advisewell, Jessica is dedicated to helping revenue leaders and their teams design, implement, measure and optimize current business processes by leveraging internal data and their existing tech stacks to remove friction points, enabling teams and departments to work better together.

Prior to Advisewell, Jessica held both individual contributor and sales management positions at eMarketer. At eMarketer, Jessica worked to integrate the marketing, sales, and customer success teams by operationalizing proven best practices, which resulted in their ability to exploit hidden revenue opportunities, expedite the expansion of eMarketer’s footprint within the enterprise segment, and exponentially accelerate customer growth, ahead of eMarketer’s sale to Axel Springer in 2016.

Jessica splits her time between NY and London. She loves reading, the beach, learning about other cities/cultures through travel with her husband, Daniel, and playing with her mini-schnauzer, Kennedy.

jess@advisewell.io

John Williams

Consultant

Jim Dufresne

Consultant

Blogs

Fred Mather & Jess Michael from Advisewell discussing if revenue is everybody's issue.

Going Upstream – How to Recruit and Develop for More Complex Sales

Sales Leader Interview Series – Victor Adefuye & Jessica Wilkeyson

PODCASTS

Ep 195: Focus on What Matters w/ Fred Mather

PODCAST 147: Fred Mather’s Top Advice for Rising Leaders: Have a Plan

PODCAST 105: Working From Home & 2 Factors to Organization Alignment with Jessica Wilkeyson

We recommend,
you choose.

We have hands-on industry expertise, combined with deep relationships with multiple vendors and platforms and are agnostic in our recommendations. It’s about your needs.